Design + Art Direction

Design + Art Direction

Design + Art Direction

  • 01/07
  • Nasjonalmuseet
  • Info
  • 02/07
  • Nasjonalmuseet
  • Info
  • 03/07
  • Nasjonalmuseet
  • Info
  • 04/07
  • Nasjonalmuseet
  • Info
  • 05/07
  • Nasjonalmuseet
  • Info
  • 06/07
  • Nasjonalmuseet
  • Info

Design + Art Direction

  • 07/07
  • Nasjonalmuseet
  • Info
...

Design + Art Direction

Project - Nasjonalmuseet
Agency - Mission

An over reliance on classics and ineffective communication spread across four separate brands was creating a decline in attendance for Norway’s national museums for the arts, architecture and design.

Mission’s first step was to combine all the museums under one brand – The National Museum. With the new name came a simple and bold new identity, that sidestepped the classic academic look for something more visible and challenging. This became the basis for a whole new messaging system that gave the Museum a voice and prompted dialogue with its different audiences.

The four museums broke their record for number of visitors within 6 months of the rebrand. More recently the museums are to be relocated into a new building designed by Kleihues + Schuwerk scheduled to open in 2020.

Project Scope
Brand Architecture
Brand Identity
Merchandising
Promotion
Signage
Wayfinding